Nguyệt Viên Hội
Context
Nguyệt Viên Hội (Moonlight Gathering) is a speculative design project that visualizes the Sunrise Riverside apartment complex in District 7, Ho Chi Minh City, as a nocturnal neighborhood to escape extreme daytime heat. In this 2050 scenario, community life thrives between sunset and dawn, anchored by a crucial 6–9 AM sunlight window for health and socialization. This monthly night market festival serves as the cultural heartbeat of the neighborhood, demonstrating how community, food, and rituals adapt to a climate-altered world.
Concept
The concept of a nocturnal lifestyle originated from daily observations at Sunrise Riverside,
where residents already retreat from midday heat and the neighborhood activates after dark.
By grounding this project in real-world challenges like rising temperatures and shifting energy demands,
I imagined a plausible future where urban communities adapt and thrive under the moon rather than the sun.
This speculative world is brought to life through a cohesive visual identity for the Full Moon Night Market,
a monthly community gathering. The deliverables (including a three-part poster series, a local restaurant menu,
vendor flyers, and a neighborhood wayfinding map) merge speculative elements like Vitamin D drinks and
bioluminescent art with the textures, colors, and rhythms of Vietnamese night culture.
Poster Series (3)
Promote Nguyet Vien Hoi through event info, speculative highlights, and the lunar rhythm of community life.
Juice Shop Flyer
Advertises Vitamin D–infused juices as essential nourishment for nocturnal living.
Nail Salon Flyer
Highlights bioluminescent nails with full-moon exclusives, blending beauty with lunar identity.
Korean BBQ Menu
Presents night-only dining with bright light umbrellas and sleep-aiding beer for community gathering.
Wayfinding Map
Guides residents through key nighttime spots, reinforcing the market as the heart of the neighborhood.
