Maison Chance

Brand Identity

2024

Maison Chance Identity design

Team

Project Manager: Ngoc Thao
Art Director: Phuoc Tai
Graphic Designer: Phuoc Tai, Huong Nguyen, Duy Nguyen, Hong Anh, Nhu Do, Ngoc Thao
Motion Designer: Ngoc Thao

Client

Maison Chance Social Enterprise empowers orphans, disadvantaged youth, and individuals with physical disabilities in Vietnam by providing free housing, healthcare, and vocational training to help them gain independent skills and reintegrate into society.

Mentor

Quynh Nguyen

Brief

To standardize and unify the Maison Chance Social Enterprise brand identity. This project will deliver a cohesive visual language and comprehensive guidelines to clearly communicate our dual commitment to commercial excellence and social purpose.